Sunday, 15 December 2013

Special Offers Research

Something that I have found to be very common in magazine contents pages or on magazine covers is special offers. They are usually about getting a deal if you subscribe to the magazine which made me create one to use in my contents page.

For my special offer I have decided to offer the audience a deal when they subscribe to the magazine. I was unsure of what price to use in the offer, my magazine is advertised as being weekly so I needed to research what deals were already out there for weekly magazines to come up with a cheap price.

I used THIS website form WHSmiths to do my research. I compared the prices of weekly music magazines already on the market that were similar to mine and as I wanted mine to be a special offer I made it cheaper. So I finally decided on the price being £51.99 for a year.

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