Strap line

Strap line - A strap line is something that is often featured on the cover of a magazine. It could say something about the magazine e.g 'Britain's best selling music magazine' or it could provide additional information for the reader telling them what else the magazine has to offer e.g. 'Beyonce - new dates added to world tour'. The strap line on a magazine can often be found at the bottom of the page and sometimes the top.

My Strap line:

The background of my strap line is a dark blue that is part of the main colour scheme on my cover, this also enables the white text to stand out easily. The hyphens and forward slashes that I have used around the text draw focus to the text so that the audience notices it and it isn't over looked. The font I have used is what I will also be using on my contents page which shows the house style of the magazine being continued throughout. The writing is also in all capitals so it has a bigger impact of the audience and stands out. The actual text of the strap line says 'THE MAGAZINE THAT CUTS THE CR*P'. I chose to include 'the magazine' to show the audience that this is the only magazine that provides the information and news they want to read about. I have also included the text 'cuts the cr*p'. This is a well known saying so the audience will find it catchy, it also informs the audience that they getting information and news that is all relevant and true, none of it is made up or elaborated and it's all what they want to hear. Using 'cr*p' shows the edgy theme to the magazine which my target audience will be attracted to but I used '*' because it is the cover of the magazine so could be seen as inappropriate if I didn't use it because it isn't just the target audience that will be seeing the magazine cover.